Dayforce breaks new campaign
By Rob Bale
Human resources technology company Dayforce has begun a campaign called “Do the work you’re meant to do.” Developed by Rethink, the campaign includes a 60-second commercial in which a chef, a wrestler and a warehouse worker are relieved of excess administrative work so they can concentrate on other tasks. The initiative also includes 30- and 15-second ads, as well as audio, out-of-home and social media advertising. Media work is being conducted by Prophet.
“We’re creating moments of connection with our audiences by surfacing the emotions we all feel when we’re bogged down in administrative tasks and can’t get to the work we’re passionate about and meant to do,” said Eric Glass, chief marketing and communications officer at Dayforce. “Our campaign addresses the importance of focusing on meaningful, purposeful work and how technology can empower us to do just that.”