Media Profile gains two accounts
By Rob Bale
Media Profile of Toronto has recently gained two new clients. Ipex, a manufacturer of piping products, has retained the firm as its communications agency of record. The assignment includes strategy, social media work and creative services. The agency will work to promote the company as a workplace, as well as its social impact and North American expansion.
The United Church of Canada has also hired Media Profile as its agency of record. The firm will conduct creative campaigns and communications in advance of the church’s upcoming 100th anniversary next year. It will also work to highlight the church’s inclusivity, community engagement and social justice activities.
“We are excited about the opportunity to bring our unique strategic approach, talent and creativity to our partnerships with Ipex and The United Church of Canada,” said Alison King, president of Media Profile. “Clients enjoy working with us not only because of our skills and experience, but because of the passion we put into understanding the importance of the work they do and telling stories that connect with their audiences across different channels.”