Rec Room begins Claw Game campaign
By Rob Bale
Entertainment chain The Rec Room has released a commercial called “Claw Game” to promote its collection of games, food and live activities. The 60-second ad, developed by Broken Heart Love Affair, depicts an oversized mechanical claw from an arcade game lifting people out of their daily lives and dropping them off at a The Rec Room location. The campaign also includes social media content, digital and out-of-home advertising, and in-venue ads at Cineplex locations. The Rec Room is a subsidiary of Cineplex. Media work is being handled by PHD.
“The idea of ‘make room for play’ came out of the notion that we need to carve out more time in our lives to simply have fun, and visiting a Rec Room is just that,” said Sara Moore, chief marketing officer at Cineplex. “It’s a one stop destination for gaming, fun food and drinks, friendly competition and entertainment. It’s the place you go with friends to really let loose.”