OK Tire conducts fall campaign
By Rob Bale
Tire and auto service retail chain OK Tire has begun a fall campaign that focuses on getting ready for winter driving. Developed by Lifelong Crush, the brand campaign consists of television and online video advertising using the tagline, “It’s going to be OK.”
“This campaign illustrates the power of creativity under pressure,” said Christina Yu, chief creative officer at Lifelong Crush. “With OK Tire, we had the right client partner to collaborate with to adopt a nimble non-traditional approach that answered the needs of our tight timeline. It’s an advantageous approach for client teams that have a clear marketing mandate and the right internal operational support. At this pivotal moment in our industry, I think there are too many instances where concept and craft are too far apart, so leading with a craftsmanship mindset is a North Star for our team.”