Gatorade sponsors Sarah Fillier
By Rob Bale
PepsiCo has signed a sponsorship agreement with hockey player Sarah Fillier in the name of its Gatorade brand. Fillier is the 2024 first overall draft pick of the Professional Women’s Hockey League. Gatorade is also a sponsor of the league. The brand has released an online video to coincide with the agreement.
“Gatorade has a long history of helping fuel the next generation of top athletes, and we are excited to welcome Sarah to the Gatorade family as we kick off another exciting season partnering with the PWHL,” said Lourdes Seminario, senior director of marketing for sports nutrition in Canada. “As an exciting new talent in women’s hockey, Sarah brings an unmatched level of energy, determination and skill to the ice. [These are] qualities that perfectly align with Gatorade’s mission to fuel greatness in sport. We can’t wait to support her rise and watch her inspire the next generation of players.”