Wendy's conducts Halloween campaign
By Derek Winkler
Fast food chain Wendy’s Canada has begun a Halloween-themed campaign. Developed by McCann Canada, the campaign depicts frozen beef as something frightening. The effort launched with a one-day event at a Halloween attraction in Toronto called Screemers which presented a walk-in freezer as a scary place. Video of atendee reactions will be used in online videos and social media content as the campaign continues. The campaign also includes television, radio and out-of-home advertising, as well as social media content. It will run until Nov. 3.
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