BDC begins campaign
By Rob Bale
The Business Development Bank of Canada has begun a national brand campaign that promotes the company as an “accelerator for the ambitions of Canadian entrepreneurs.” It seeks to illustrate how the bank can assist small and medium-sized businesses. The creative uses the theme of metronomes increasing in tempo and features violinist Tanya Charles Iveniuk. The campaign, developed by Cossette, will run until Nov. 17. It consists of television, radio and digital advertising.
“This year, we wanted to clearly depict BDC’s impact on Canadian businesses,” said Anik Ouellet, creative director at Cossette. “By demonstrating how companies supported by BDC experience double the growth compared to the Canadian average, we’re sending a clear message: collaborating with BDC means powering your future.”