Seaford Pharmaceuticals conducts Iron Will campaign
By Rob Bale
Seaford Pharmaceuticals has begun a campaign called “Iron Will” intended to raise awareness of the issue of iron deficiency in Canada. The national campaign focuses on the importance of iron to health and ways of countering iron deficiency. It is particularly aimed at women, athletes, seniors and people with chronic health conditions. The campaign includes social media content and brochures, as well as webinars and online content featuring health care professionals. The effort also includes a website at <http://www.ironwilllife.ca>.
“Leading and crafting the ‘Iron Will’ awareness campaign was more than just a marketing initiative,” said Paola Jiménez Pavez, marketing manager at Seaford Pharmaceuticals. “It was a personal journey to bring my vision to life. My goal is to inspire Canadians affected by iron deficiency to advocate for themselves and others suffering from this condition. This campaign highlights a widespread yet often overlooked issue, helping people recognize that symptoms they may attribute to daily stress could be linked to iron deficiency. We are committed to ensuring Canadians understand the vital role iron plays in maintaining their energy, focus, and overall well-being.”