Nissan begins Kicks campaign
By Derek Winkler
Automaker Nissan Canada has begun a new campaign called “Get Your Kicks” to promote the Nissan Kicks sport utility vehicle. Developed by TBWA Canada, the campaign feature music by Charlotte Cardin and a style intended to resemble music videos and TikTok dance videos. The national campaign includes television, digital and out-of-home advertising, as well as social media content.
“This exciting, digital-first campaign is packed with style and swagger,” said Bill Chamness vice-president and director of strategy at TBWA. “Music and choreography highlight the Kicks’ features, translating them into moments that resonate with drivers’ lives. The Kicks lets them go anywhere, do anything and have fun, all set to Charlotte Cardin's upbeat track ‘Feel Good.’”