Hayu conducts First Time campaign
By Derek Winkler
Hayu, a streaming video service specializing in reality television content, has begun an international campaign called “My First Time.” The social media campaign, which is taking place on TikTok, consists of various content creators reenacting popular scenes from reality shows. Eleven Canadian content creators are participating in the campaign. The effort also include digital out-of-home advertising, as well as YouTube videos and social media content. Hayu is operated by NBCUniversal.
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