Bell Media begins Crave campaign
By Rob Bale
Bell Media has begun a brand campaign for its Crave streaming video service in advance of its 10th anniversary in December. The initiative focuses on the range of entertainment available on the service. It consists of television, radio, out-of-home, digital and social media advertising in English and French. The creative features actors from various Crave Original shows. The campaign was developed by LG2 of Montreal. The creative was produced by in-house by Bell Media.
“From exclusive HBO programming and award-winning originals, to hit series and blockbuster movies, Crave’s content offering is unparalleled in Canada and this campaign is built to showcase that in a fresh, unique and engaging way,” said Jon Arklay, vice-president of brand, marketing and creative at Bell Media. “With dynamic and playful homegrown talent at the forefront of the creative, we want all Canadians to know there’s always something great to watch on Crave.”