Sunwing conducts Flynancial Advisor campaign
By Derek Winkler
Travel company Sunwing Vacations has begun a campaign called “Flynancial Advisor.” It focuses on the value of a Sunwing vacation package and includes a commercial in which a couple compare the cost of booking a vacation with Sunwing and without. The national effort includes ads on television and video streaming services, in cinemas, on Spotify, out-of-home and on radio. The campaign was developed in collaboration with John St., with media work by EssenceMediacom.
“We know Canadians are savvy shoppers, looking for ways to unlock the potential of their money spent and maximize their vacation budgets, and since the introduction of our new value proposition and brand personality in 2022, we’ve dedicated every effort to proving that with Sunwing Vacations, anything is possible,” said Samatha Taylor, chief marketing and digital officer at Sunwing Vacations Group. “Through our newly launched, multi-year ‘Flynancial Advisor’ brand initiative and a wealth of industry expertise at our customers’ fingertips, we’re showcasing how all inclusive getaways with Sunwing are the preferred and most flynancially savvy travel option, and that saving more and doing more go hand in hand.”