Subway breaks Carnivore campaign
By Derek Winkler
Sandwich chain Subway Canada has begun an advertising campaign promoting a new menu item commemorating the 30th anniversary of the Toronto Raptors basketball team. The campaign features Raptors player Scottie Barnes and the chain’s new sandwich, the Carnivore. The campaign consists of out-of-home, digital, social media and broadcast advertising. It was developed by Dentsu Creative, with media buying from Carat, social media work by Doner North and public and influencer relations by Veritas Communications.
“Launching this ad campaign to commemorate the Toronto Raptors’ 30th anniversary is an exciting milestone for us at Subway Canada,” said Lisa Mazurkewich, head of marketing at Subway Canada. “We aimed to capture the energy and passion of Raptors fans while showcasing the Carnivore sub creatively and excitingly.”
In related news, Subway is conducting a contest promotion for participants in its MVP Rewards loyalty program. Until Dec. 15, participants who purchase eligible menu items will be entered into a draw for a trip for two to the NBA Paris Games 2025.