Canadian Women & Sport hires Lifelong Crush
By Derek Winkler
Non-profit organization Canadian Women & Sport has retained Lifelong Crush of Toronto as its creative and strategic agency. The firm won the account in a competitive pitch process. The assignment includes the development of new branding, an advertising strategy and a national advocacy campaign. Canadian Women & Sport works to support the sport system for girls and women.
“Lifelong Crush really understood the challenges and opportunities our brand is facing and has the depth of skills in the team, from strategy to creative to their client business team, to help us really showcase our impact to the world,” said Allison Sandmeyer-Graves, CEO of Canadian Women & Sport.
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