WWF begins Save Big campaign
By Rob Bale
Conservation organization World Wildlife Fund Canada has begun a campaign called “Save Big” that encourages consumers to act against climate change and loss of biodiversity. Developed by MRM Canada, the campaign uses copy in the style of retail advertising to promote and raise funds for WWF-Canada’s ongoing “Regenerate Canada” initiative. The effort consists of online videos, social media content and street posters with NFC-enable stickers for donation amounts.
“We’re grateful for our relationship with WWF-Canada and the collaborative efforts that led us to this campaign,” said Jennifer Steinmann, president of MRM Canada. “With ‘Save Big’ we have the exciting opportunity to apply MRM’s creative commerce expertise directly to WWF’s all-important cause and highlight the incredible ambitions of their ‘Regenerate Canada’ plan.”