OLG hires Balmoral
By Derek Winkler
The Ontario Lottery and Gaming Corporation has retained Balmoral Multicultural Marketing of Toronto has its Indigenous and multicultural communications services vendor of record. The agency won the account in a competitive review. Balmoral will develop a long-term multicultural advertising and marketing communications strategy for the corporation’s lotteries, casinos and online gaming properties. Balmoral has done work for OLG since 2015.
“We are excited to partner with Balmoral Multicultural Marketing as our Indigenous and multicultural communications services vendor of record,” said Tyler Puley, director of marketing communications at OLG. “Their innovative approach and proven track record make them the perfect fit for our brand. We look forward to working together to create impactful campaigns that resonate with our audience and drive our business forward.”