Dulcedo acquires Node App
By Derek Winkler
Dulcedo Group, a Montreal-based talent management agency, has acquired Node App, an influencer marketing firm based in Markham, ON. According to Dulcedo, the deal represents an expansion of its services into “AI-powered experiences” for clients, influencers and other agencies. Node App specializes in using artificial intelligence to match brands with social media influencers and content creators. Karim Leduc, CEO of Dulcedo Group, will become interim CEO of Node App. The company’s co-founders Armin Faraji and Mackenzie Dérival will be chief operating officer and chief product officer respectively.
“Node's innovative approach and rapid growth in the digital landscape make it a perfect fit for our vision,” said Leduc. “By integrating Node into Dulcedo Group, we can leverage our resources to drive even greater success and expand our influence across new and existing markets.”