Capilano University begins campaign
By Derek Winkler
Capilano University of North Vancouver has begun a student recruitment campaign called “A space to be you.” The campaign depicts a number of students of the school, with the intention of highlighting their diversity and the range of academic options available. The creative consists of online videos of interviews with students. The campaign is running on Meta properties, Google, Youtube, Spotify, Reddit and TikTok. The online elements are accompanied by out-of-home and cinema advertising, as well as influencer activities. The campaign was developed by Will of Vancouver, with the participation of AndHumanity, Ollo Metrics and Das Duo.
“CapU is a place that puts learners at the centre of everything we do, and we are committed to seeing them succeed,” said Alisha Moolla, marketing and digital experience director at Capilano University. “It was important for us to express the authentic experiences of our exceptional learners through their lens and in their own words.”