Jamieson breaks Quality campaign
By Derek Winkler
Jamieson Vitamins of Toronto has begun a brand campaign called “Quality.” The campaign, developed by BaD Mktg, focuses on the quality of the company’s products as well as its 100-year history. The creative features Jamieson employees in the company’s manufacturing facilities telling personal stories. The campaign includes a 30- and 15-second television commercial in English and French, along with social media content, out-of-home elements and in-store materials.
“We chose to feature our employees and quality standards in action to allow consumers to see behind the curtain and witness the incredible passion our people have for being the best,” said Eric Bentz, executive vice-president of global marketing at Jamieson Wellness. “We believe this level of transparency will deepen consumer trust and reinforce our brand's integrity. Our ‘Quality campaign is the embodiment of our relentless pursuit of perfection and our commitment to delivering products that live up to their promise.”