Oreo sponsors Maple Leafs
By Derek Winkler
Mondelez Canada has signed a multi-year sponsorship agreement with the Toronto Maple Leafs hockey team in the name of its Oreo cookie brand. Beginning with the 2024-25 NHL season, the brand’s logo will appear on the team’s helmets. To launch the sponsorship, the company will conduct an event at Maple Leaf Square in Toronto on Sept. 22 prior to the team’s first preseason game. The event will include games with branded prizes, photography areas, special guests and product samples. The company has also released an online video promoting the sponsorship.
“Our iconic brand Oreo is always looking to strengthen relevance with consumers via meaningful partnerships, and we are beyond excited to announce our playful connection with the Toronto Maple Leafs this season,” said Chantal Butler, marketing vice-president at Mondelez Canada. “It’s a special privilege to have our logo placed on the helmets of one of Toronto’s iconic and beloved teams and we’re excited to engage with fans all season long and take the consumer experience to the next level.”