GE Appliances breaks durability campaign
By Rob Bale
GE Appliances Canada has begun a new advertising campaign called “Legendary Durability.” The eight-week campaign consists of a television commercial in English and French, accompanied by digital advertising and in-store materials. The creative highlights the durability and reliability of the products by focusing on the company’s testing process. The campaign was developed by GE Appliances Canada and VMG, with public relations support from Craft PR.
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