Jolt launches in Canada
By Rob Bale
Australian out-of-home media company Jolt has officially expanded into Canada. The company specializes in free electric vehicle charging stations with integrated digital out-of-home advertising displays. The first such Canadian station has launched in Richmond Hill, ON. The company plans to install 5,000 of these displays nationally. The company also operated in New Zealand and the United Kingdom.
“Advertisers have a prime opportunity to reach a valuable broadcast audience at high-traffic roadside locations,” said Brendan Dillon, country manager for Canada at Jolt. “Beyond our broadcast reach, our network also delivers unparalleled engagement with a high-value EV audience. Not only do we leverage first-party data from our app, but we also capture the attention of users during a critical moment, when they initiate their vehicle charge.”