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IA Financial retains K72

IA Financial Group, an insurance and investment company based in Quebec City, has hired K72 of Montreal as its marketing agency of record. The firm won the account in an in-house review process. The agency’s first work for IA will debut this fall.

“As we continue to grow in North America, we believe K72 is uniquely positioned to understand our company, our values and how we can further increase our presence with our current and potential clients,” said Vincenzo Ciampi, senior vice-president of global client experience at IA Financial Group. “We are excited to kick off this new partnership as we continue to evolve to best serve Canadians.”

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