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Don Julio sponsors TIFF

Alcohol distributor Diageo Canada has begun a sponsorship of the Toronto International Film Festival in support of its Don Julio Tequila brand. The product will be the official tequila sponsor of the festival, which will run from Sept. 5 to 15. Don Julio Tequila will have brand exposure at events conducted by magazines Toronto Life and Fashion, as well as at events held by Elevation Pictures and at the TIFF Tribute Awards.

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