3 Magazine debuts
By Rob Bale
Toronto-based 369 Global and SJC Media have launched a new lifestyle magazine and online property aimed at newcomers to Canada. The property, called 3, consists of a print magazine, a digital publication, a newsletter and a social media presence. The print edition has a circulation of 50,000, with distribution by direct mail, newsstands and subscriptions. Digital content is available at <http://www.threemagazine.com>. SJC Media also publishes Chatelaine, Maclean's and Toronto Life.
“3 represents a valuable new opportunity for Canadian brands to reach one of the most sought-after and growing audiences,” said Cameron Williamson, vice-president of client solutions at SJC. “Our readers are influential in their communities, highly educated and deeply engaged in various aspects of life. This is an untapped market in mainstream media, and we are excited to provide a platform where these consumers feel represented and valued.”