Campari sponsors TIFF
By Derek Winkler
Alcoholic beverage company Campari Canada has signed on as a sponsor of the Toronto International Film Festival for the first time. As part of the agreement, the Campari Negroni will be designated the “Official Cocktail of the Red Carpet.” The brand will operate a bar called the Campari Red Carpet Lounge at Roy Thomson Hall. It will also conduct promotional events at the Fairmont Royal York Library Bar and at cocktail bar Compton Ave. Additional promotion will take place at the TIFF Lightbox theatre.
“We are thrilled to partner with TIFF and bring our passion for cinema to the heart of Toronto,” said Julka Villa, head of marketing at Campari Group. “This festival is a beacon of creativity and innovation, values that are deeply embedded in Campari's DNA. We look forward to celebrating the art of cinema and creating unforgettable experiences at TIFF this year and in years to come.”