Dare, Mattel conduct contest
By Rob Bale
Dare Foods and Mattel Canada are conducting a joint promotion to coincide with the back-to-school season. The effort takes the form of a national contest called “Connections Start With Two” that highlights the pairing of snack food Bear Paws and card game Uno. Consumers can enter online at <http://www.snackplaywin.ca>. The winner will receive $10,000 as well as a $10,000 donation to a school of their choice.
“This partnership between Mattel and Dare Foods is a natural fit,” said Deborah Attwood, senior marketing director for cookies, candy and consumer insights at Dare Foods. “Bear Paws is a snack that both parents and kids agree on and Uno is such an engaging game for people of all ages. Our hope is that together we can make back to school a little extra special for families.”