Grenade readies Toronto promotion
By Derek Winkler
Grenade, a company based in the United Kingdom and specializing in nutritional supplements and protein bars, is preparing a promotion in Toronto to support the brand’s Canadian launch. On Aug. 31 and Sept. 1, the company will conduct a fitness-themed event in Ashbridge’s Bay Park in Toronto. The event will feature an outdoor gym, free fitness classes conducted by personal trainers, a DJ and product sampling. The event will also include a contest component, the winner of which will receive a gym pass from Altea, various Grenade products and a collection of branded merchandise. The event is being supported with influencer activities, street posters and social media content. The initiative was developed by Fuse Create.
“We are so excited to bring the Grenade noise to Toronto this Labour Day weekend and help Canadians to upgrade their protein and workout game,” said Martha Kirkby, brand manager for North America at Grenade. “We're passionate about fueling your fitness journey and the ‘Grenade Upgrade’ activation will represent that. We can't wait to share this experience with the vibrant Toronto fitness community and bring even more energy and inspiration in the future.”