SodaStream begins new campaign
By Rob Bale
SodaStream Canada has begun a new marketing campaign called “Push It Real Good” promoting the “joy of fresh, homemade sparkling drinks.” The campaign also presents the product as part of a “more sustainable lifestyle.” It consists of a television commercial highlighting the ease-of-use of the drinks machine, as well as its reduction of single-use plastic waste. The ad is also running online. SodaStream is a division of PepsiCo.
“‘Push It Real Good’ highlights the vibrant spirit of SodaStream, showcasing how effortlessly our beverage ecosystem enhances everyday life,” said Ryan Denys, general manager of SodaStream Canada. “We wanted to inspire Canadians to challenge the norm and embrace positive change. SodaStream stands as a fresh, convenient, and sustainable option, offering innovation that delivers quality and style. It’s an experience that not only inspires you to craft your own sparkling beverages creations but also brings joy.”