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Gatorade readies G Arena promotion

By Rob Bale

PepsiCo is preparing to conduct a promotion for its Gatorade sports drink brand in collaboration with the Toronto Blue Jays baseball team. From Aug. 22 to 24, consumers attending Blue Jays home games will be invited to compete in either tennis, basketball or soccer at an installation called the “G Arena” outside the Rogers Centre in Toronto. Participants will be able to win a customized branded bottle and a pair of Puma athletic shoes customized by artist Jake Danklefs.

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