Hellmann's conducts Backyard Barbeque
By Derek Winkler
Unilever Canada is conducting a promotion for its Hellmann’s line of condiments called the “Hellmann’s Backyard Barbeque.” It consists of a touring food installation that is visiting a number of summer festivals in Toronto, Calgary, Montreal and Vancouver. The installations serve sliders using recipes created in collaboration with local chefs. The promotion also includes influencer activities, a draw at each event for a grilling prize package, digital materials and social media content. The initiative was developed by Edelman Canada, with media work by PHD.
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