Que Pasa conducts Summer Bummer contest
By Rob Bale
Nature’s Path Foods has begun a summer campaign for its Que Pasa tortilla chip brand. The campaign encourages consumers to visit a website at <http://www.quepasasummerbummer.ca> until Sept. 3 to submit “summer bummers,” or aspects of their summer experience that has fallen short of expectations. The website offers “Summer Bummer Insurance” in the form of a draw for a grand prize of $5,000 in cash. The contest also include 10 prizes of $250 and 25 prizes of $100. In addition, for each submission, the company will donate $10 to the Canadian Parks and Wilderness Society. The contest is being promoted with out-of-home advertising, social media content, public relations, experiential marketing and influencer activities. The advertising was developed by Boldly & Jamm, with media work by BOA and public relations by Citizen Relations.