Coca-Cola, Oreo begin joint promotion
By Derek Winkler
Coca-Cola and Mondelez International have begun a joint promotion during which they will release a pair of limited edition co-branded products called the Oreo Coca-Cola Sandwich Cookie and the Coca-Cola Oreo Zero Sugar Limited Edition. As part of the international promotion, the products will be available in Canada in September. The initiative includes a promotion with music streaming service Spotify. Consumers can scan a QR code on the packaging of the products to synchronize their music preferences with a friend. Consumers can answer a series of questions about their taste in music to generate a set of combined music preferences. The campaign was developed by WPP Open X, AKQA, TMA, EssenceMediacom, VaynerMedia, Ogilvy, Weber Shandwick, Golden UK, Bulletproof, Dentsu, VML and PXP.
“We are constantly working to excite our Canadian consumers with unique launches and surprising experiences,” said Sarah Au, marketing director for cookies at Mondelez Canada. “This time we're taking it a step further by celebrating the newfound bestie bond that Oreo and Coca-Cola share, bringing a twist on two classics to our fanbases across the country.”