Quaker resumes Crispy Minis campaign
By Rob Bale
Quaker Canada has resumes a campaign for its Crispy Minis snack food line for a second year. Called “That’s Crispy,” the campaign features actress Annie Murphy. It began on Aug. 4, the night of a new moon, with a performance of synchronized drones forming the image of a moon in Huntsville, ON. It is continuing with television, online and out-of-home advertising, as well as social media content. The campaign was developed by Behaviour, with media work by OMD and public relations from Edelman. Quaker is a division of PepsiCo Foods Canada.
“As we step into year two of ‘That's Crispy,’ we're excited to show Canadians the amazing things that are possible when they allow themselves to have the best of both worlds, whether that be in life or with their snacks,” said Logan Chambers, senior director of marketing at PepsiCo Foods Canada. “Crispy Minis brown rice cakes are surprisingly delicious, yet gluten-free and 70 calories or less per serving. It's a product that defies expectations, kind of like conjuring a ‘moon’ out of thin air.”