Bubble Planet hires Edery & Lord
By Rob Bale
Edery & Lord Communications of Toronto has been hired as the public relations agency of record for an exhibition called Bubble Planet: An Immersive Experience. The exhibition, which recently opened in Toronto, is a joint initiative of production company Exhibition Hub, live entertainment website Fever and entertainment company Cavalia. The interactive exhibit features ball pits, a hot air ballon simulator, virtual reality presentations and other bubble-themes illusions. The agency is conducting a media relations program intended to raise awareness of and increase ticket sales for the exhibit.
“Edery & Lord has a strong track record of building buzz to help drive ticket sales for a variety of immersive entertainment attractions,” said Luc Faure, public relations and communications manager at Fever. “The team understands the complexities of the category and what makes news in the current media landscape. As such, we knew they were the best partner to launch Bubble Planet in Toronto.”