Chatime begins date campaign
By Derek Winkler
Bubble tea chain Chatime Canada has begun a new brand campaign that promotes the tea as the “ultimate beverage for every date and social occasion.” The campaign consists of social media content, online video, out-of-home advertising and in-store activities with a contest component. The creative depicts on the chain’s 3,000 varieties of bubble tea providing a match for any type of date.
“We’ve been listening to our audience and discovered that many couples have had their first dates at Chatime,” said Kenton Chan, group chief executive officer at parent company Kevito Group. “We’ve even seen couples come full circle, celebrating their weddings with a Chatime drink truck as a treat for guests. This campaign is about celebrating those connections and making every date special with our bubble tea.”