Benjamin Moore begins rental promotion
By Rob Bale
Paint brand Benjamin Moore has begun a promotion aimed at property renters in Canada, the United States and the United Kingdom. During August, when consumers buy one gallon of the brand’s Regal Select interior paint, they will also receive a coupon for one free gallon of the paint in white. The intent is to allow consumers to paint a rental property in any colour, then repaint it in white before moving out in order to retain their security deposit. The company plans to give away 10,000 gallons of paint during the initiative. The coupon can be redeemed between July and September 2025. The promotion includes a website at <http://www.benjaminmooregiveaway.com>.
“Despite the desire for more personalized living spaces, renters often hesitate to paint due to concerns around returning the rental back to its original form at the end of the lease,” said Harriette Martins, senior vice-president of marketing at Benjamin Moore. “Using premium quality paints provides DIYers and professionals alike the confidence to transform any room. from the first colour application through to restoring the space back to its traditional white walls.”