Nutella conducts Toronto promotion
By Rob Bale
Ferrero Canada recently conducted a promotion for its Nutella brand in Toronto. The effort, called “Savour the Beauty of Canada,” consisted of a temporary installation at Yonge-Dundas Square incorporating an oversized inflatable Nutella jar and product sampling, as wellas out-of-home advertising. The two-day promotion was part of a larger national initiative that is still ongoing. It was developed by Publicis Montreal, with experiential work by Publicis Sport & Entertainment and media buying by Mindshare. Public relations, media work, influencer relations and social media support were handled by Golin.
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