Go Transit begins new campaign
By Derek Winkler
Public transit system Go Transit has begun a new advertising campaign aimed primarily at new residents of Canada. The campaign, called “Discover the Journey,” is intended to promote the affordability, safety and convenience of using Go Transit. The campaign consists of broadcast, cinema, out-of-home and digital advertising, as well as social media content. The initiative was developed by Ethnicity Matters.
“The net result of these benefits and comforts is that they allow newcomers the freedom to sit back and relish their personal journeys of exploration, introspection and discovery”, said Waseem Shaikh, group creative director at Ethnicity Matters. “This campaign builds on the emotive benefit of a safe, accessible and relaxed transit experience.”