Converse conducts digital campaign
By Derek Winkler
Athletic shoe company Converse Canada has begun a campaign called “Rock the Star” in collaboration with footwear retailer Little Burgundy Shoes. The campaign, developed by Les Squeak, promotes the new Converse Run Star Trainer. The digital campaign will run on Instagram and YouTube until the end of July. The creative features live performances from Toronto band The Beaches. These are accompanied by branded merchandise for consumer giveaways.
“We started Les Squeak to give brands creative opportunities to actually impact culture with their work,” said agency co-founder Laura Serra. “The Beaches inherently celebrate individuality and wear Converse on stage so it was a true and seamless fit. Unearthing these cultural connections and wrapping them in a creative campaign that feels ripe and relevant is what we do best.”