Novus begins brand campaign
By Rob Bale
Telecommunications company Novus has begun a marketing campaign intended to introduce its new branding to consumers in Vancouver. The company recently expanded its service area from downtown Vancouver to include Burnaby, Richmond, Surrey, Coquitlam, New Westminster and North Vancouver. Developed by Will, the campaign is intended to contrast service from Novus with the “frustration” experienced with other telecommunication companies. It includes out-of-home, digital and social media advertising that will run in the Metro Vancouver area until Sept. 8. Media work is being handled by Wirtz Media.
“Novus has always been known for our innovative fibre internet and affordable pricing,” said Roddy Ouano, director of marketing at Novus. “But now it’s time to communicate a clear, differentiated positioning in the industry. We love the idea of being able to focus on our functional offering as well as the real, human experience. That’s what makes us the feel-good choice. That’s where Novus stands out.”