Mitsubishi sponsors The Weather Network
By Rob Bale
Pelmorex has begun a promotion for its The Weather Network and MétéoMédia properties in collaboration with Mitsubishi Motors of Canada. For the next three years, Pelmorex will operate branded Mitsubishi Outlander sport utility vehicles. The promotion was developed in association with media agency Jan Kelley. It includes product integration into daily weather reports, content marketing, sponsorship of outdoor content and digital exposure.
“We are thrilled to announce this partnership with Mitsubishi as our official all-weather vehicle sponsor,” said Tami Coughlan, head of sales at The Weather Network. “This partnership goes beyond media placement and includes brand integration, storytelling and vehicles that will allow our teams to venture out into severe weather conditions safely and with confidence.”