PortsToronto resumes airport campaign
By Derek Winkler
PortsToronto has resumed an advertising campaign for Billy Bishop Toronto City Airport. Called “It’s My Airport,” the campaign makes use of personal stories told by real passengers and staff at the airport. It focuses on the convenience of the downtown airport as a travel hub, as well as its customer service, sustainability practices, economic impact and other factors. The campaign first launched in the fall of last year. That creative included a QR code which consumers could use to submit their own experiences, some of which were used in this new phase. The campaign will run for seven weeks, incorporating social media, print, out-of-home and online advertising.
“These stories are genuine, authentic and moving,” said Deborah Wilson, vice-president of communications and public affairs at PortsToronto. “Who better to speak to the benefits and experience at Billy Bishop Toronto City Airport than the passengers, partners and staff who use this airport? We are thrilled to be able to share these stories.”