Smirnoff readies Pride event
By Rob Bale
Vodka brand Smirnoff will conduct a promotion in Toronto this weekend tied to its sponsorship of Pride Toronto. The initiative will take the form of a live performance by musician Leila Dey, who will also appear in the brand’s parade float. In Canada, Smirnoff is distributed by Diageo.
“It's incredible to continue our journey in celebrating Canada's diversity and spreading positivity,” said Nadia Niccoli, head of marketing at Diageo Canada. “This activation at Pride Toronto embodies our commitment to fostering genuine connections and spreading joy.”
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