Koodo conducts Montreal campaign
By Derek Winkler
Telecommunications company Koodo Mobile has begun a promotion in Montreal promoting its home Internet service. The initiative feature a house in the city that has been repainted as a billboard for the brand. The campaign was developed by Camp Jefferson with support from K72 and Septieme. The promotion will continue until July 7. A similar execution ran in Toronto from May 29 to June 19. The campaign also includes social media content.
“Our goal with this activation extends beyond simply promoting Koodo’s new home internet service,” said Ashley Babcock, associate creative director at Camp Jefferson. “We went beyond the standard billboard placement to create a memorable experience that leaves a lasting impact. It’s exciting to do something that makes people stop, smile and actively engage with the ad, turning a passive encounter into an interactive moment.”