CIBC breaks Pinterest campaign
By Rob Bale

CIBC has begun a social media promotion for its Aventura Visa Infinite credit card. The summer promotion is taking place in Pinterest and focuses on travel. CIBC will sponsor travel related editorial during a Pinterest promotion called Getaway Planning Week. In addition, static and video ads will run on Pinterest through the summer. The creative makes use of lifestyle imagery from popular travel destinations.
“We are excited to work with Pinterest to show how the CIBC Aventura Visa Infinite credit card is making our clients’ travel ambitions real,” said Angela Sarino, vice-president of business partner marketing at CIBC. “No matter how you like to travel, with the flexibility of Aventura, the world is your oyster.”