Western Financial begins summer contest
By Derek Winkler
Insurance company Western Financial Group of High River, AB has begun a contest promotion called “Glamp Up Your Summer.” According to the company, the national promotion is intended to “make insurance more approachable.” It is being conducted in collaboration with outdoor products retailers Bass Pro Shops and Cabela’s Canada. Through the summer, consumers who request a quote for an elegible insurance product will be entered into a draw for a number of seasonal prizes. The grand prize is a $10,000 gift card for the two retailers. Draws will take place weekly until Aug. 30. The promotional also includes a contest website at <https://westernfinancialgroup.ca/glampupyoursummer>.
“Insurance isn’t always perceived as a positive experience,” said Igor Bubic, vice-president of marketing at the company. “As an industry we haven’t done ourselves any favours by leaning into the complexity of our products or by using fear in advertising. This has never been the Western way of delivering insurance. We see a lot of synergy with Bass Pro Shops and Cabela’s Canada in how we deliver customer experience, and we also share an audience. They sell a lot of the types of things we insure directly or as part of home coverage, like boats, trailers, ATVs and more. These represent happy moments in people’s lives and insurance protects that.”