Corona begins Sunset Spots promotion
By Derek Winkler
Labatt Breweries has begun a promotion for its Corona beer brand called “Sunset Spots.” The national initiative takes the form of an online guide to bars and restaurants that offer views of the sunset. The guide rates venues by visability, outdoor space and natural views. It is located at travel website Tripadvisor.com. According to the company, the promotion is intended to encourage consumers to reconnect with nature. Consumers can also submit their own suggestions for places to include in future versions of the guide.
“As a beer that has become synonymous with sunsets, it felt authentic to provide Canadians with a curated list of Corona's top sunset locations,” said Mike D'Agostini, brand director for Corona Canada. “Pulling inspiration from other coveted ‘best of’ guides globally, we've leveraged a set of criteria and rigorously identified the brand's list of top locations where Canadians can take in a sunset this summer with a Corona in hand.”