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Ikea begins new campaign

Home furnishings retailer Ikea Canada has begun a new advertising campaign focusing on kitchen and bathroom products. It features a commercial called “Coming Home,” which depicts a young woman trying not to wake her relatives while coming home late. The campaign also includes digital and out-of-home advertising. This creative presents kitchens and bathrooms along side events that happen within them. Media work is being handled by Carat and DentsuOne.

“Ikea kitchens and bathrooms aren’t just beautifully designed spaces,” said Jonelle Ricketts, head of marketing at Ikea Canada. “They’re hardworking rooms where real life at home happens. We’re excited to launch our new campaign that highlights the affordable solutions that so many Canadians need to bring their dream kitchens and bathrooms to life. Whether you’re refreshing your space with smart solutions or fully renovating your kitchen or bathroom, Ikea can help.”

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