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Torstar debuts podcast network

Torstar has launched a new service called the Toronto Star Podcast Network. The service is intended to provide cross-promotion for the company’s various podcasts, as well as content from other providers. Marketing options include sponsorships and advertising campaigns on groups of podcasts or specific genres. It is located at <>.

“The network approach lets us give advertisers greater diversity and scale to reach a tuned-in audio audience,” said Brandon Grosvenor, chief revenue officer at Torstar. “We’re fans of the one-to-one nuance that audio offers and it’s exciting to take our podcast capabilities forward for brands who want that level of connection.”

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